Site Factors That Affect Organic Position
Page & Site Factors Effect Page Ranking
A given pages position in Googles organic search results pages are affected by a good number of factors. Some are at the page level, others are site factors, effected by loading times, the protocol used, and site organisation and integrity.
Many are related to the pattern of links going to that page;
- Links from both within your site and external to it.
- The relevance of these linking pages
- The relevance of the anchor text in those links to that page.
- Relevance to that of alt description in images
- The presence of related search query terms in the target page, and in Meta Title and Meta Description
- Increasingly also is the readability of the page.
- Avoid too many, irrelevant outbound links
In addition there is also a wider set of factors that get weighed in, which collectively may be termed ‘domain authority’.
These are rankings Google gives to your whole site, which are effectively added to an individual pages ranking, to its enhancement or its demotion. So one really needs to tick a whole lot of boxes to conquer the organic search marketplace. These primarily include the following;
What are these?
- Site Loading Times
- Mobile Friendliness
- Site Structure – all categories and home page can be navigated to from main menu. Home page available on all pages.
- Contact Us and About Us pages with relevant details, direct links throughout site, details matching your WHOIS data for the site.
- HTTPS – Secure Server protocol – Lack of this is penalised by Google.
- In addition, Third-Party Reviews
Therefore a comprehensive strategy needs to be implimented to gain the most out of organic search, but if you are already a diligent webmaster most of these boxes will be already ticked off.