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Shopping Campaigns Tips

How to achieve shopping campaigns, high ROI/ROAS and traffic success? Experimenting can cost money and time.  Google Shopping Ads work on a cost-per-click basis. Today we have a few tips for advertisers.

Main factors for good shopping campaigns are:

  • search queries which are very specific to the individual product
  • the price, reviews, promotions, and product image pre-qualify the searcher when they click on the ad
  • product landing page shows exactly what was promised in the ad

Tips:

  • firstly, stop ignoring your campaigns when is performing well. Monitoring all the time is needed.
  • then, use automatic data feed optimization from GoDataFeed
  • benefit from the structure created by utilizing the Custom Labels feature
  • assess performance based on each device. Split up campaigns for mobile, tablet, and desktop segments

  • concentrate on strict, ruthless budget allocation.
  • Ad Groups have that beautiful piece of optimization opportunity – the negative keyword
  • also, use campaign priority as part of strategy

We’d love to know if you think that there’s anything we’ve missed, or if you have any handy tips of your own for setting succssesful up Google shopping campaigns.

If you need any help with Social Media, or in Analytics then please get in contact with us here at Network Intellect.

 

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