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As Shoppers flock to Amazon

As Shoppers flock to Amazon

Shoppers flock to Amazon. Amazon could very well be the great equalizer of online shoppers. It doesn’t matter even if the customers have much more money or not, based on the customer need, they will get things in all ranges. Amazon is the largest retailing online shopping sight. But still, the study of recent research found that stores are relevant to customers. 57% of shoppers surveyed indicated they made their last changeable purchase inside a store, whereas 39% said their last purchase was made via an e-commerce site. 32% of shoppers said they used retailers’ web sites to examine their most recent purchases, a full 22% used – even though Amazon was not the site where the purchase was made.

The more of the Shopper on the Street surveyed use Amazon for study and thought than Facebook, Pinterest, Twitter, Instagram, and blogs combined. Most of the business will be done by mobile apps and mobile sites. 40% of respondents showed they reached product reviews and messages about products, colors, and sizes using mobile sites and apps. The only way to deliver seamless experiences that meet each shopper’s needs is unified channels and interactions that enable retailers to expand an enhance shopper functionality, to manage inventory and orders consistently across the retail enterprise.

Amazon might be outstripped by youtube in the shopping preferences of high spenders. Low spenders tend to use amazon throughout every part of their buyer’s journey. However, while high spenders may start their journey on Amazon, they are just as likely to make their final shopping through YouTube, Twitter, or Instagram. Retail marketers scored amazon better than Facebook and Google, across return on ad spend. While the primary reason for advertising on Amazon was related to performance and ROI.

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