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Shopify and Google Analytics Set Up

Most of Shopify shops have Analytics set up incorrectly. Marketers are spending lots of money to acquire traffic for theirs stores. Sadly the Google Analytics setup for most stores is broken. Big money is being ignored or wasted.

Shopify

What are the implication of this status qua:

  • firstly, marketers cannot measure ROI,
  • secondly, they cannot the full customer journey,
  • also, the vast majority of Shopify stores have missing important data,
  • key steps are missing in this shopping funnel.

Important area to check if you use Shopify and Google Analytics:

  • firstly, tracking product lists views,
  • recording orders in Google Analytics. It is not uncommon for one in 10 orders to be missing from the reports in Google Analytics integration,
  • enabling demographics tracking,
  • tracking the checkout steps,
  • checking which products are added to cart.

Conclusion:

Shopify shops are missing key performance information. If you have this website then probably you will need to fix one or more of the above tracking issues.

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

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