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SEO For WordPress

 

Since the popularisation of WordPress as a web building tool it has become easier to maintain small business websites, but once you’ve built it, what can you do to ensure that your site has a good chance of appearing at the top of the search rankings.

Optimising a WordPress site is the same as optimising a normal website however using WordPress you can get tools to help with your pages SEO.

Self hosting vs WordPress hosting

If you host your blog or site at WordPress.com then your limited with what you can change in regards to your template but furthermore to this, it means that your SEO options are restricted.

Ensure, if you can, that you host your site on your own domain. Doing this, enables to you get the benefits of all the generated back links and to improve your domain ranking in search engines.

Plug-ins for SEO

Plug-ins are one of the most powerful features of the WordPress system and there are a few SEO plug-ins that you can use to get started. Just search for SEO WordPress plug-ins within WordPress or in Google and play with a few until you find one you like, however as a start we can recommend:

  • All in One SEO
  • Broken Link Checker
  • SEO Smart Links

Default SEO

WordPress is generally quite good for SEO. It makes use of header optimisation, internal/cross linking and title tags and using some of the plug-ins we mentioned above this can all be further improved.

However, although WordPress does hold your hand through the whole process it can’t do everything for you. You still need to think of your keywords and optimise the structure and linking of your site.

Get Your Content Right

As with pages on a normal site, the content is highly important. Make sure you try to include your targeted keywords or phrases and place them in headlines. However, try not to get into the trap of keyword stuffing but make sure you keep your blog posts, pages or content relevant to your users. Get their attention and make them come back.

If you need help setting up a WordPress system on your own domain, improving your SEO or writing great content don’t hesitate to get in contact with us here at Network Intellect.

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