Senders matter – Subjects matter – E-mails matter
Newsletters and E-mails are a great opportunity to communicate and connect to customers. This is one of the best way to advertise your products and services. You can follow common design patterns or more creative structures.
Writing a newsletter can be great fun. It is a fantastic opportunity to interact with customers and create a special more personal channel for communication.
The readers have grown tired of the endless, boring information on the Internet. They looking for original, recognizable text and relationship with the author.
A lots of news and information create chaos. Newsletters though should be specific and to the point. People should love to click on them and open regularly. It would be great if they could wait for them.
One of the most important things which determine if e-mail will be opened or not is the subject line. Study after study shows that subject line is one of the key factors.
Using words like “content”, “offer” and “benefits” increase e-mail open rates dramatically. People love special offers and free benefits.
There are certain words which can harm e-mail performance as well. It is not advisable to use words like “Friday”, “Monday” and “double.” It is worth it to get familiar with a bit of sociology before making changes to e-mail structure.
Monitoring and experimenting is the key.
Most people check their inbox at least once a day to remove irrelevant email. It is very important to grab reader attention with an interesting topic or headline from the newsletter quick.
Subject lines should be a priority!
If you need any help with increasing your digital activities or more tips on how to make more opportunities for your business, then please get in contact with us here at Network Intellect.
Telephone: +44 (0) 844 543 0980