Contact Us

Search: UX Features That Create User Flow

When customers are searching on your site, there are many factors of search alone that can be frustrating. These features can help relieve any frustration and keep a customer on track.


Informative Loading

Seeing an spinning loading sign can get very frustrating if your waiting much longer than a few seconds. If your site requires a long loading time after searching, let the customer now what is going on. Give indication, such as a percentage, tie left or have a list of what is loading and tick it as it loads. These will all mean the customer is aware of the wait time and won’t wonder what is taking so long.


Popular Product Thumbnails

If a customer doesn’t even need to click search before finding what they are looking for, that is a big convenience for them. It also means that you can show off some similar, popular products to visitors and generate more interest in them.


Filtering Your Search

If you have a huge number of products and categories, it is a good idea to have a filter, such a category drop-down, to narrow down results before they appear. This will mean more relevant results will be given to the customer, and they will find what they want much faster.


Search Homepage

This is certainly not relevant for all sites. However, if your site revolves around searching for a multitude of results to browse, then this may be a great option. If a visitor goes to a hotel booking site, they probably know roughly where they want to go and when. So, displaying various locations on the homepage probably won’t be relevant to the majority of visitors.


Results As Your Type

Displaying common search terms will reduce the amount of typing necessary. Showing the number of results each term returns gives you a great idea of what you’ll find before clicking. They may be encouraged to be more specific of be prepared to use filters after.



This article was posted by

Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu