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Search Engine Giant Google Partners With Yahoo

Yahoo is looking to increase its revenue via targeted online advertising, and it appears that they will be counting on their biggest rival, search engine giant Google, to do so.

An arrangement was recently announced, revealing Yahoo’s partnership with Google, using its enormous online advertising network to show messages that specifically relate to the subject matter being searched for by the consumer.

Google already distributes ads in this manner to thousands of websites, a service that has helped to establish it as the dominant force in the search engine industry.

 

Meanwhile, Yahoo has been struggling for many years to attract investment from advertisers. Yahoo! believes this partnership with the hugely successful search engine Google, and the addition of its services will expand the Yahoo! network, serving users with advertisements that will have greater meaning in their everyday browsing.

Google made around $12.5billion in ad sales last year, so it isn’t hard to see why Yahoo are wanting to draw on their expertise to strengthen their own advertising network.

If you would like any help with making your search presence more effective, then why not contact us and have a talk with one of our digital strategists.

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