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Saks Fifth avenue top tech investment

Saks Fifth avenue top tech investment

Saks Fifth avenue top tech investment. Sak Fifth avenue renews its leading position in the competitive luxury field by working to meet the needs and expectations of today’s consumer. More accurately, the style advisors to be any number of human beings. Digital convenience is important in every retail category. The physical store experience is still a powerful factor in defining the Saks brand. Saks’ success in bringing off this combination poses a challenge to its popular competitors. whether you want to make a personal experience shopping appointment, get style advice in a specific category.

The digital continues to change the game for luxury top retailers. Saks used the position to showcase designs Gucci, Alexis Bittar, and Giuseppe Zanotti, presenting links to the particular stock pages for the brand and type of wares highlighted in the ad. Sak runs four different ads in the banner position of times mobile website’s style section. 

All of the ads include the Saks logo to the left in white or black, with a product image and brand logo to the right using up most of the box. Two ads were for Gucci, with one for its shoes and handbags and one for its handbags and accessories. A click on through the store finds locator so that consumers could find the nearest Saks location. Consumers shift their new reading to mobile devices, tablets. Previously they used print media to reach the customer in a digital medium.

People pay a premium for the  adventure.  When customers buy brands like Louis Vuitton, Channel, Tiffany&co., luxury market places such as Saks and Bergdorf Goodmans, the products are only part of it. With red carpets and white gloves, it’s designed to make customers feel special and exclusive. clienteling has always been a part of the luxury retail experience.

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