Restaurants, Delivery Business and Mobile
Mobile is able to influence the restaurant orders and delivery business.
People love to find and order a meal to eat in or takeaway or have delivered on their mobile phones.
Amazon as of September 2016 join Just Eat, Deliveroo and UberEats, offering delivery services to hungry consumers from a portfolio of London restaurants (who foot the bill).
Mobile takeaway market is huge . In conclusion, it doesn’t matter if consumers are buying direct from Domino’s or Papa John’s or via an intermediary such as Just Eat, Hungryhouse or Deliveroo, mobile is the channel of choice.
Easy, fitting in well with a person’s needs, activities, and plans.
Takeaway ordering and delivery services fall into two categories:
- Platform only and
- Order and Deliver
All intermediaries charge restaurants a commission. How much it depends from the site. Sources in the restaurant trade suggest the standard charge for Deliveroo is 20%-25% and UberEats around 25%.
Most of all 70-80% of digital purchasers only use mobile to order. This proves only how important mobile is in the restaurant business.
Consequently, according to 1H 2016 results, ecommerce represents 81% of delivered sales in the UK and more than 62% of online sales are mobile.
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