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Restaurants, Delivery Business and Mobile

Mobile is able to  influence the restaurant orders and delivery business.

People love to find and order a meal to eat in or takeaway or have delivered on their mobile phones.

Amazon as of September 2016 join  Just Eat, Deliveroo and UberEats, offering delivery services to hungry consumers from a portfolio of London restaurants (who foot the bill).

Mobile takeaway market is huge . In conclusion, it doesn’t matter if consumers are buying direct from Domino’s or Papa John’s or via an intermediary such as Just Eat, Hungryhouse or Deliveroo, mobile is the channel of choice.

Easy, fitting in well with a person’s needs, activities, and plans.

 

Takeaway ordering and delivery services fall into two categories:

  • Platform only and
  • Order and Deliver

All intermediaries charge restaurants a commission. How much it depends from the site. Sources in the restaurant trade suggest the standard charge for Deliveroo is 20%-25% and UberEats around 25%.

Most of all 70-80% of digital purchasers only use mobile to order. This proves only how important mobile is in the restaurant business.

Consequently, according to 1H 2016 results, ecommerce represents 81% of delivered sales in the UK and more than 62% of online sales are mobile.

If you need any help with increasing your digital activities or more tips on your SEO strategy or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect. Please get in contact with us here at Network Intellect.

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