Contact Us

Responsive VS Adaptive Design

Both adaptive and responsive design are very similar in the way that they both adjust the user interface depending on the screen size. However, the way that each of them achieve this is what makes them different.

 

Responsive Design

Responsive design will change the appearance of the content based on the viewport of the browser. Width is typically the factor chosen that determines what is changed and effects the elements on the page.

A responsive website is fluid and will adjust to the viewport no matter the size of the browser/screen. This is because it uses percentage-based CSS rules to change elements based on the device size.

So, whether the browser is sized to 200px  or 20,000px, the page elements will consistently change to the specified proportion. This ensures the page will always look good.

The benefits of this method are endless. The most significant advantage is that the code does not need to change for each and every screen type.

While this may be a more difficult result to achieve, considering there needs to be a design for almost an infinite amount of screen sizes. Despite this, the result is cleaner code and great adaptability.

 

Adaptive Design

An adaptive site will also adjust the page layout depending on the width of the browser, but it does it in a different way.

It will use multiple versions of the same design. One design for mobile, one for desktop, one for tablets and so on. This is done using ‘Anchor points’. These are points at which the design will change. So if the CSS states that at 320px the layout changes, it will do so between 0-320px, unless rules have been put in place for any width less than 320px.

Generally, there are 6 screen widths that a design will be made for, to cater for the smallest mobile to the largest moniter/TV. These sizes are 320px, 480px, 760px, 960px, 1200px, and 1600px.

Similarly to responsive design, this process can be complex. The designers need to design the same page six or more times in a different way. And when you think of how many page a website consists of, you can imagine how repetitive this process would become.

 

Which Should You Choose For Your Site?

Responsive design give you a future proof design. 16:9 is the most common aspect ratio. With the speed that technology is advancing, if that changes, then your site will still adapt to the screen size.

For example, smart watches have become extremely popular in the last few years. Even though they don’t support websites now, they may do in the next few years. It is very unlikely that any websites will have a design made for a screen no more than a few inches.

This article was posted by



Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu