Relevance Score on Facebook!
Relevance Score focuses on the quality and character of ads and the commitments from readers on Facebook.
Relevance Score takes Click-Through Rate, Conversion Rate and organic engagement into account.
The feedback comes through as numbers; 3 (high), 2 (medium), and 1 (low).
Ideally, advertisers want a high score for positive feedback and a low score for the negative.
Facebook’s Relevance Score focus on the ad level, providing finely detailed insights into the creative or copy you are most keen to test out.
The most important thing is delivering the right adverts to the most relevant customers and testing relevance score helps to achieve this in reasonable time.
If you need any help with increasing your digital activities or more tips on how to make more opportunities for your business, then please get in contact with us here at Network Intellect.
Telephone: +44 (0) 844 543 0980