Contact Us

Privacy tools growth in digital marketing

Privacy tools are an area of growing interest

Privacy tools and privacy management software is gaining interest in many businesses, including digital marketing. It is a huge headache. Some providers are beginning to supply tools for managing data complience and privacy, such as TrustArc. The Trustarc CEO Chris Babel puts it this way “locate personal data, then map the flow of that data, create a structure to manage, (estimate) privacy compliance, then be adapted to respond to your users.”

Privacy issues is similar in all companies. And Mr. Babel added it seems to be evolving in how organizations are thinking about privacy, as evidenced about their investment decisions. And also is  that companies understand they need to have an in-depth understanding of the data they are collecting. The new California privacy law, the European Union’s General Data Protection Regulation (GDPR) and the many state-level laws in progress are all making this essential in the years to come.

Frequently, purchased solutions are in data mapping and data flow, personal data devices, and privacy assessment and management.

And, this growth was prolonged along with the tools, but Babel noted that the “adoption-rate data shows that the privacy technology market is far from saturated.” The biggest reason for collecting data and purchasing privacy tools is compliance. It shows how quickly the regulatory landscape is changing. The assignment now is: locate private data, then map the movement of that data, create a structure to manage, and keep it secure, and to to respond to your users data requests.

To know more about the Privacy management for your business awareness contact us now.

This article was posted by



Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu