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Price Extensions Now Available for Mobiles

An interesting new development in Google PPC text ads is the new Price Extension. Seasoned Adwords managers will know already that ad extensions can make your ads generate more clicks.

Also, it can improve quality score and reducing costs, so they are a valuable feature.

Google hasn’t stopped innovating new ad extension types. It is especially active in rolling out new features for mobile and tablet viewed adverts.

Given the distinct behavior and issues on such platforms, it makes a great deal of sense to rethink your strategy on advertising on these channels.

From an advertisers view-point, Mobiles and Tablets are an exciting area.

We must develop seperate strategies for these devices. The flexibility we have to do this is improving.  AdWords shortly will be able to tailor bids for ads shown on Tablets as well as Mobiles.

Now with Mobile advertising we can set mobile campaigns with singluar features click to call. There is no click through to the website. We have a new option, the Price Extension.

These will only show on adverts viewed on tablets and mobiles, and you add these extensions, like location extensions, at the campaign level.

They will only work on text ads viewed on Mobiles and Tablets, and secondly, when your ad is in the top position. Even with this enabled, it wont always be shown.  What it will do is display a list of lines with price information formated into them, within your text ad.

Adding them is similar to a Sitelink, which they are quite similar to – you need to write two lines of copy, and add a final URL. In addition to this there is information for the price.

To start, go to your AdWords account (campaign level), click on the Ad Extensions tab, then select View – > Price Extensions, then click +Extension. You will get an option for which campaigns you wish to add this to.

Next up you will get a box show up and select “+ New price extension” at the bottom.

As you can see in the following screen shot, you will get a number of options,

Price Extension_1

-and ‘Type’ is the first confusing part. You might want to pick Brand, Product Category and a Product Tier. If you create a Price Extension for all of these, you can use the same final URL without a problem. For example, you might pick Nike for Brand, Sports Trainers for Product Categories. Product tier is like ‘Deluxe’ or ‘Premium’ or Budget ranges.

Select your currency and for Price Qualifier you can select either no qualifier or ‘From’ price and ‘Up to’ price to make it look keener.  Next add your Header, Description, Price, Unit (for services you can pick options like Per hour and Per day) and Final URL.

You get some nice options like scheduling so you can put offers up for certain dates, and also dictate what times of the day/day of the week. When you have set these up you can then allocate them to ad groups. Whichever you pick, Google recommends that you select an ad extension that is themed to match your keywords.

See more from Google here.

If you need any help with increasing your digital activities or more tips on web design or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect. Telephone: +44 (0) 844 543 0980

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