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Prevent Your Domain From Being Used In Scams

As a business with an online domain, it makes sense that you would want to protect your customers from online scammers. This applies to scammers who steal you business name and branding to create a site that imitates yours and tricks a customer into thinking they are on a trusted website. This can leave them vulnerable to all manner of things, from computer viruses to identity theft.

How at risk is your domain name?

The main concern is the website domain. This is what will convince a customer that they are on the real site. For example, if you were looking for a job with example.com, you may click on a link to example.jobs. Out of all domain names ending in .jobs, 0.36% of them are shady sites that have no good intentions. It may seem like a small percentage, but when you consider that there are approximately 46,500 .jobs domain names registered (according to http://research.domaintools.com/statistics/tld-counts/) making around 16,740 of them scam sites, the issue becomes a bit more pressing.

So, how can you prevent it?

It would be long, expensive and almost impossible to buy every domain name extension for your website. However, the first thing you should do is buy all the common ones. These are common extensions that people will trust, such as .com, co.uk, .uk, .net etc.

The next step would be to focus on what your brand offers and extensions that may reflect this. So, if you are a London based retailer offering repair services, you may consider buying .london and .repairs for you site name.

While this will not guarantee that your site is safe from scammers copying it, it will certainly make visitors far less trusting of such sites and therefore the site will be less likely to get what it wants. This being the case, if created at all, it probably won’t be around for too long.

 

 

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