Contact Us

PPC Email Synnergy

Have you considered using PPC ad campaigns with Email sign up as a key goal?

email lists

Here are some ideas for you:

  • Bid for search terms that tie into email well, like vouchers, discount codes, savings
  • Build a landing page with easy email sign-up, explaining the benefits of joining clearly
  • Build several varients and test for the best (easy enough to check this in Google Analytics and run experiments in Adwords.
  • Segment traffic to different ad groups and landing pages, so that you can create segmented lists automatically
  • You could have several email templates and target offers to different segments. And in the sign up page give options of which things the user might be interested.
  • After sign up the user can be directed to a part of your site, or skip it altogether if you prefer.

Email campaigns can work really well with PPC campaigns.

For advanced users, you can also promote GMAIL ads to people who are already on your list. These ads appear in the email browser page and can contain multiple images and categories. These also tend to have low cost per click.

GMAIL ads is a fairly unknown channel at present but it could be thought of as a fusion of email and PPC.

Its available through AdWords, and is part of their Display platform.

Some of the great things about GMAIL Ads is that you can target to audience affinities or to competitors websites. For example, you sell cheeses online. You can take a competitors URL and target to people who currently receive emails from them. This is a good way to reach new customers in a targeted way.

If you need any help with increasing your marketing performance or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect.

 

 

 

 

This article was posted by



Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu