PPC and Budget Roadblocks
PPC and budget roadblocks. Setting the budget is very challenging. Too high equals unspent budget and an high cost per acquisition (CPA). Too low, match not enough clicks in the day to generate enough leads for your campaign to be profitable.
How to start with arranging Paid Search Budget:
- firstly, take account off average cost per click (CPC) for your industry. Multiply that number by 10. Make sure you can fit at least 10 clicks in your day banks on a 10% conversion rate. It is above average for non-branded search. Also, if the number isn’t pragmatic for the business, there are ways to challenge budget restrictions through compromises on what traffic marketers wants to receive and when it occurs.
Budget obstacle and how to get past these blocks and get conversions:
- Chosen keywords don’t fit the budget and the budget has to be constant. In this instance marketers need to examin close variants to get cheaper versions of desired keywords. Also, Turn your expensive ideas into extensions. Then apply them to branded, competitor, and cheaper service/product campaigns. Price extensions are another way to not only get folks to engage with you at a discount. Also prequalify those who engage with you at all. By including the price (even if you use a qualifier, like “starting at” and “up to”), you ensure that only those who have bought into spending that amount with you engage.
- You need leads but don’t have the budget for Google Search. Use networks with cheaper auction prices. Your search campaign can remarket to them. Google Search is a powerful lead gen tool. Allows you to put your messaging in front of people actively searching for what you offer. You will also pay a premium for the privilege. When budget’s tight, it’s okay for Google Search to be a second or third phase part of your marketing strategy.
- When a brand doesn’t want to pay more than a certain amount per click, but still wants competitive leads, use “Target Page Location” with a bid cap that is 10% of the daily funds.