Polish Market News
Today we prepare information about Polish Market. Last year 53% of Poland’s 26 million internet users made a purchase online. There is 38.5 million people in Poland so that’s a lot of potential customers.
Popular product categories in Poland are:
- home electronics
Top online retailers in Poland include AliExpress, Zalando and H&M. Cashback is becoming more and more popular. Also, voucher sites like picodi.pl and alerabat.com are extremely popular.
Retailmenot have launched a cashback site in Poland which is doing very well and Polish consumers are getting more familiar with the concept.
Poland is a key market for ecommerce. As Polish ecommerce becomes more and more sophisticated we’ll start to see more tech partners in the space as well. The value of ecommerce in Poland has been estimated to increase to 36 billion Polish Zloty by the end of 2016 and is expected to double in value in the next 5 years so now’s the time to invest. Polish ecommerce becomes more and more sophisticated.
If you need any help with increasing your search performance or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect. Please get in contact with us here at Network Intellect.