Pivot tables for digital marketers
Pivot tables can be very handy for every digital marketer. Consolidate data is a useful way of combining information from different sources into one report.
Through pivot tables you can summarize data in desired format.
It is shame that such a powerful tool is not use to default table views in Google Analitics.
To practice with pivot tables just export your data from Facebook and load it into a new spreadsheet. Then select the whole table of data and click ‘Insert/Pivot Table’. Choose a new worksheet as it will be clearer to do the manipulation. Then drag relevant information into COLUMNS and ROWS. And finally drag data into VALUES.
For each company, data is critical. Frequently we compare sales data, customer data, production and financial data.
The purpose of big data analytics is like a complex analytics, detecting correlations and trends, but on the basis of information contained in unstructured data. Since over 90% of the data on the Internet is by nature messy it is widely recognized that big data analytics can in theory bring valuable lessons. Before these tools are widely available better use of existing ones is needed. Pivot tables are a very useful tool for every marketing guru.
If you need any help with increasing your digital activities or more tips how to make more opportunities for your business, then please get in contact with us here at Network Intellect.
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