Pinterest For Online Shopping
Almost 70% of online consumers who visit Pinterest find an item that they have bought, or want to buy, compared to just 40% of those who visit Facebook and find the same, according to a recent study.
Despite Facebook being far larger than Pinterest in terms of audience size, the study found that Pin site provides a better experience for shopping discovery and purchase consideration, and delivers deeper engagement with content that the retailer has provided.
This is not to say that all social attention should be diverted to Pin site though. Facebook and Pin site each serve their online shopping communities with their preferred shopping activities, which differ between each platform.
For example, Facebook overtakes Pinterest in promotions (30% against 9%), while Pinterest is stronger in sharing (55% repin an item on Pinterest against 37% posting an item on Facebook).
Pin users are also though to be more likely to be add and share retailer/brand related content, while Facebook users are more likely to be interact with promotional activities developed by retailers and brands.
If you could benefit from some assistance with maximising the effectiveness of your social presence, or any other aspects of digital marketing, then please give us a call at Network Intellect and have a discussion with one of our digital strategists.