Contact Us

Perfect proactive triggered emails

Perfect proactive triggered emails

According to a Data and marketing association survey, email is amongst the best performing type of digital marketing to get a high Return on Investment, but this is mostly down to ‘proactively triggered’ messages. They found that 77% of the email return on investment was generated from triggered emails and targeted messages. Because triggered messages are personalized communication, which most consumers prefer, they perform much better. This can be any kind of event-triggered message, such as an abandoned cart email.

The most common triggered messages are reactive in nature, direct responses to something you did. Maybe you signed up for an email list and the brand is welcoming you. Or perhaps a retailer is reminding you that you never bought any of the stuff sitting in your shopping cart. Some of the emails will use very powerful words, which makes us open and have look in them, like the word ‘reminder’ is a very powerful one. Cart abandonment emails has a much more powerful effect on people than routine emails.

One common reminder trigger is to strategically remind about the dog food, lunchtime, face wash, special occasion days or any other consumable with an expected flow or repetitive cycle. Adding something to your cart confirms interest, but what about those items you can’t add because they’re unavailable? You ‘want what you can’t have’, must apply to shopping.

Everyone loves if someone makes their birthday wishes special. Compared with promotional emails, birthday emails have a higher transaction rate and generate higher revenue per email. For example, Bodyshop will give gift vouchers on birthdays to boost up the customers. And also Starbucks sends coupons to be redeemed for a birthday coffee or baked goods. The marketers must ensure that before sending the promotional emails and offers to subscribers, it’s important to ask customer permission.

To know more about the triggered emails contact us now.


This article was posted by

Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu