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Perfect proactive triggered emails

Perfect proactive triggered emails

According to a Data and marketing association survey, email is amongst the best performing type of digital marketing to get a high Return on Investment, but this is mostly down to ‘proactively triggered’ messages. They found that 77% of the email return on investment was generated from triggered emails and targeted messages. Because triggered messages are personalized communication, which most consumers prefer, they perform much better. This can be any kind of event-triggered message, such as an abandoned cart email.

The most common triggered messages are reactive in nature, direct responses to something you did. Maybe you signed up for an email list and the brand is welcoming you. Or perhaps a retailer is reminding you that you never bought any of the stuff sitting in your shopping cart. Some of the emails will use very powerful words, which makes us open and have look in them, like the word ‘reminder’ is a very powerful one. Cart abandonment emails has a much more powerful effect on people than routine emails.

One common reminder trigger is to strategically remind about the dog food, lunchtime, face wash, special occasion days or any other consumable with an expected flow or repetitive cycle. Adding something to your cart confirms interest, but what about those items you can’t add because they’re unavailable? You ‘want what you can’t have’, must apply to shopping.

Everyone loves if someone makes their birthday wishes special. Compared with promotional emails, birthday emails have a higher transaction rate and generate higher revenue per email. For example, Bodyshop will give gift vouchers on birthdays to boost up the customers. And also Starbucks sends coupons to be redeemed for a birthday coffee or baked goods. The marketers must ensure that before sending the promotional emails and offers to subscribers, it’s important to ask customer permission.

To know more about the triggered emails contact us now.

 

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