How People Look At Facebook Brand Pages
In an attempt to draw peoples’ attentions to their Facebook pages, brands have experimented with apps and flamboyant profile pictures. Despite these efforts however, the Facebook wall itself seems to gain most of the attention.
In a survey that was carried out, the participants who viewed Facebook brand pages nearly always looked at the pages’ walls first, and in most cases for a minimum of four times longer than any other area of the page.
The smaller pictures above the wall, on average, were spotted 85% of the time, and the “likes” column was noticed just under 60% of the time.
Here are some other observations that have been gleaned by studies of certain Facebook brand pages:
1. Content Is Important
Facebook brand page visitors almost always saw the wall before anything else, and spent more time looking at it than any other element on the page.
2. Profile Photos Make A Big Difference
Profile photos can be the difference between seeing and not seeing a brand. The majority of brand pages’ profile photos did not get much attention. In general, profile photos with faces in them got the most attention.
3. Photos On The Wall Get Attention
Facebook walls with the most images are the ones that people spent the most time looking at. On average, viewers stayed on the wall for just under five seconds. No other page element on any brand’s page held peoples’ attention for longer than four seconds.