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Penguin 2.1 Launched, Will Affect ‘Low Quality’ Web Sites

Matt Cutts, The head of Google’s web spam team tweeted this last Friday:

“Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree.”

This is another Penguin update that is intended to better remove bad or low quality search results. It may all sound very confusing but its essentially a filter that Google applies by regularly trawling the web and when it finds enough indicators of low quality content, it applies this to the search for your web pages. It will periodically reevaluate this so if you make improvements, they will (eventually) show up in the rankings.

Penguin sits within the search engine, not to be confused with Hummingbird which is the main set of search algorithms used to interpret search queries and match results.

If you need any help with optimising your website and advertising, then please get in contact with us here at Network Intellect.

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