Google Penalty Kick
Google has implement manual penalties and those caused by algorithm changes. Sometimes Google also takes actions against sites or types of sites.
It is not difficult to recognise that a website was targeted especially if we have warnings reported in Google Webmaster Tools.
Also if we watch organic search traffic and rankings and notice recent drops in performance it can mean that we’re dealing with a Google penalty. Google takes “manual actions’ against websites that they perceive to be harmful to the search, or to Google.
Depending on the penalty, it used to be possible to identify Penguin and Panda as the cause with a high likelihood if the date of the traffic loss/drop coincided with known updates.
The easiest way to tell whether there is a penalty in place is to log into the Webmaster Console. Once we know the problem area we can then rule it in or out certain factors by looking at:
- duplicate content
- quality sources
- manufactured / out of context links
However, Penguin is an automated update that harms sites for unnatural links without triggering a manual action notice in WMT.
In order to recover, you have to know why you lost your ranks, and the extent of the problem.
If you need any help with increasing your digital activities or more tips on how to make more opportunities for your business, then please get in contact with us here at Network Intellect.
Telephone: +44 (0) 844 543 0980