Contact Us

Paid and Organic Social Media – Google Analytics

We can  compare paid and organic efforts in social media by using Google Analytics. Firstly, we can see facebook.com/referral which is all the traffic coming from organic (free) posts. It is easy to find it.

 

Also, we can see facebook.com/social. We know if from our campaign tagged URL for my paid ads.

Google Analytics includes a dedicated set of reports.

  • The Overview report ( social traffic as well as non-social traffic)
  • Network Referrals report ( all of our social traffic within Google Analytics)
  • Landing Pages report ( URLs that are landing on when they click through from links on networks)
  • Conversions (total number of conversions and their value)
  • Plugins report (onsite social activity that you’ve tracked – require setup)
  • Users flow report (allows you to understand the navigation paths your social users are using once they’ve landed on your website)

Dark social refers to traffic that originates from networks that can’t be tracked.

There is solution like AddThis. It gives us the ability to understand the number of people copying URLs from website and sharing them.

AddThis adds extra information to the end of the URLs as people visit your website. This information (hashtag) means that when someone copies and pages that URL the share can be reported.

Finally, Native analytics it is in-built analytics of each social network.

If you need any help with increasing your search performance or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect. Please get in contact with us here at Network Intellect.

This article was posted by



Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu