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Optimization – Landing Page And CRO Stats To Help Build Your Strategy

Marketers spend a lot of time planning, implementing and analyzing the results. We all want the target metrics up just a little more.

All this time spent could be used for a much more effective process. Optimization for your landing page, identifying which pages are bring the metric down.

Most websites don’t have a problem with traffic. The problem lies with conversions. Here is all you need to know to increase your conversion rates and identify what you might be doing wrong.

Landing Page Optimization

52% of companies and agencies that use landing pages test them to find ways to improve conversion.

Long landing pages can create up to 220% more leads than ones without above-the-fold CTAs.

61% of businesses run 5 or less landing page tests per month.

48% of landing pages contain multiple offers.

42% of images related to offers on landing pages are not linked.

About 75% of businesses have issues finding suitable expertise for optimizing their landing page.

11 is the average number of form fields.

Reducing the number of form fields from 11 to 4 can increase conversion by 120%.

The optimal number of form fields on your landing page is 3.

Conversion rate is higher when landing pages do not ask for your age.

48% of marketers create a new landing page for each marketing campaign.

16% of landing pages don’t have navigation bars.

But removing the navigation bar from a landing page can increase conversion rates by up to 100%.


Who Uses What?

By using A/B testing, President Obama raised an additional $60,000,000.

60% of online marketers use customer journey analysis to improve conversion rate.

Split testing software is used by 44% of companies.

7,000 A/B tests were run by Google in 2011.


What Works

With 56% of marketers utilizing it, A/B testing is the most popular form of CRO,.

7 in 10 marketers using CRO look at results to inform other marketing initiatives.

78% of businesses are unsatisfied with their conversion rates.

The top 10% of companies see a 3-5x higher conversion rate than the average 2.35%.

Facebook see an average conversion rate for ads at 9.21%.

The average conversion rates range from 1 to 3 percent.

A 1 second delay in page load time can cause a 7% drop in conversions.

44% of clicks generated by B2B companies directy the user to the homepage instead of the landing page.

CRO tools have an average ROI of 223%.


How To Improve

Using videos on the landing page can increase conversions by 86%..

Companies who saw an increase in conversion rates last year are are performing an average of 50% more tests and using 47% more methods to improve conversion.

Businesses with more than 40 landing pages created 12 times more leads than businesses with 1-5 landing pages.

When businesses increase their number of landing pages from 10 to 15, they saw a 55% increase in leads.

Over  90% of visitors who reported reading headlines also read the CTA copy.

More than 20% of businesses reported not having an effective strategy for landing page testing.

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