Optimising Your Facebook Fan Page
There is a lot of good and bad advice floating around about how to get good SEO into your Facebook fan pages and how to optimise them correctly. Alot of people have mentioned getting keywords into your profile picture file name, however as Facebook renames it 34234234_14348434324.jpg or something equally obscure this currently really is of no importance whatsoever.
Linking to your website from your page is important for visitors coming to your fan page and wanting to take the next step but doesn’t serve to improve on the actual SEO of your page.
First, it is useful to picture your Fan Page as your actual website. Treat it as you would your main site and try to optimise accordingly. You may never get to the top rank for your keyword(s) but you do want it to be optimised to try to do this. We will go through the areas you need to optimise step by step now.
Facebook Fan Page SEO
If you haven’t already got 100 fans you’ll be happy to know that you can still alter your page name. If you didn’t have keyword optimisation in mind when you created your page. The title is the name of your page with | Facebook tagged on to the end. The meta description is the name of your page and the About description with | Facebook tagged on the end again and finally the h1 tag is the name of your page again.
In additions to these simple search optimisation techniques it is important to keep your brand recognisable across your website and Facebook fan pages.
The first 18 characters of your update title will be used for SEO purposes, although sometimes this can be a little less. If you are going to share a link it asks you to ‘Say something about this link…’. Remember to always include something here because otherwise your SEO title will just be Facebook, which is definitely not what we want.
Although people don’t really use Facebook notes anymore, they are useful for adding longer updates to your fan page without having to take your fans to other web locations to get more content. They are also easier for controlling SEO as you’re note title will be used for the title of the page and in the meta description for that page.
Using the Topic Discussion board on your website can be very useful as you will have people adding different comments hopefully including useful content and SEO titles. Not only this, but it gives you an opportunity to have some sort of discussion with your fans about things they may not particularly want to post on your main wall.
If you would like help optimising your Facebook fan pages or SEO for your main website in general then why not contact us here at Network Intellect.