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Online Marketing Terms B-C

Online marketing terms, phrase, acronym and abbreviation can be very difficult to understand. Most of the time they sound like a totally foreign language for readers.

Firstly, Today we have translator to online marketing terms started from B.


Bottom of Funnel (BOFU) – Relates to content and offers at the “Conversation” stage of the marketing funnel.

Also, B2B – Acronym for Business-to-Business. A type of business transaction that is carried between two companies (as opposed to a business selling to a consumer, B2C)

In addition, B2C – Acronym for Business-to-Customer. A type of business transaction that is carried between a company and an individual consumer.

Bootstrapping – Financing a startup through a founder’s personal resources or otherwise extremely limited external resources.

Burn Rate – The rate at which startups exhaust raised capital to fund operations in excess of income.

Also, online marketing terms started from C.

Call to Action (CTA) – An instruction given to your audience so that they take an immediate, measurable action.

Churn Rate – Customers lost subsequent to acquisition in a subscription-based business model. Because of the churn rate, your growth might not look like you think it will.

ClickFunnels (CF) – A popular landing page and funnel-building software.

Click Through Rate (CTR) – A way to measure the ratio of clicks to the number of people who saw an ad, email, or landing page. It is calculated by number of clicks / number of impressions X 100.

Cold Traffic – People in your target audience who have never heard of your business.

Conversion Rate Optimization (CRO) – The process which increasing the number of people who take a specific action on your site.

Core Offer (CO) – You’re flagship offer in a sales funnel.

Cost Per Click (CPC)  – The amount you pay a publisher each time one of your ads is clicked.

Cost Per Lead (CPL)  – An advertising pricing model where the advertiser is charged for each lead generated from the ad.

Customer Lifetime Value (CLV) – The forecast of total profit that a company can expect to earn from one customer throughout the lifetime of their relationship.

Finally Customer Relation Management (CRM) –  software that is designed to help businesses automate and synchronize sales, marketing, customer service, and technical support.

If you need any help with measuring and optimising your performance, or in mobile friendly website design, then please get in contact with us here at Network Intellect.

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