Online Marketing Terms B-C
Online marketing terms, phrase, acronym and abbreviation can be very difficult to understand. Most of the time they sound like a totally foreign language for readers.
Firstly, Today we have translator to online marketing terms started from B.
Bottom of Funnel (BOFU) – Relates to content and offers at the “Conversation” stage of the marketing funnel.
Also, B2B – Acronym for Business-to-Business. A type of business transaction that is carried between two companies (as opposed to a business selling to a consumer, B2C)
In addition, B2C – Acronym for Business-to-Customer. A type of business transaction that is carried between a company and an individual consumer.
Bootstrapping – Financing a startup through a founder’s personal resources or otherwise extremely limited external resources.
Burn Rate – The rate at which startups exhaust raised capital to fund operations in excess of income.
Also, online marketing terms started from C.
Call to Action (CTA) – An instruction given to your audience so that they take an immediate, measurable action.
Churn Rate – Customers lost subsequent to acquisition in a subscription-based business model. Because of the churn rate, your growth might not look like you think it will.
ClickFunnels (CF) – A popular landing page and funnel-building software.
Click Through Rate (CTR) – A way to measure the ratio of clicks to the number of people who saw an ad, email, or landing page. It is calculated by number of clicks / number of impressions X 100.
Cold Traffic – People in your target audience who have never heard of your business.
Conversion Rate Optimization (CRO) – The process which increasing the number of people who take a specific action on your site.
Core Offer (CO) – You’re flagship offer in a sales funnel.
Cost Per Click (CPC) – The amount you pay a publisher each time one of your ads is clicked.
Cost Per Lead (CPL) – An advertising pricing model where the advertiser is charged for each lead generated from the ad.
Customer Lifetime Value (CLV) – The forecast of total profit that a company can expect to earn from one customer throughout the lifetime of their relationship.
Finally Customer Relation Management (CRM) – software that is designed to help businesses automate and synchronize sales, marketing, customer service, and technical support.