Contact Us

Online Marketing Terms B-C

Online marketing terms, phrase, acronym and abbreviation can be very difficult to understand. Most of the time they sound like a totally foreign language for readers.

Firstly, Today we have translator to online marketing terms started from B.

 

Bottom of Funnel (BOFU) – Relates to content and offers at the “Conversation” stage of the marketing funnel.

Also, B2B – Acronym for Business-to-Business. A type of business transaction that is carried between two companies (as opposed to a business selling to a consumer, B2C)

In addition, B2C – Acronym for Business-to-Customer. A type of business transaction that is carried between a company and an individual consumer.

Bootstrapping – Financing a startup through a founder’s personal resources or otherwise extremely limited external resources.

Burn Rate – The rate at which startups exhaust raised capital to fund operations in excess of income.

Also, online marketing terms started from C.

Call to Action (CTA) – An instruction given to your audience so that they take an immediate, measurable action.

Churn Rate – Customers lost subsequent to acquisition in a subscription-based business model. Because of the churn rate, your growth might not look like you think it will.

ClickFunnels (CF) – A popular landing page and funnel-building software.

Click Through Rate (CTR) – A way to measure the ratio of clicks to the number of people who saw an ad, email, or landing page. It is calculated by number of clicks / number of impressions X 100.

Cold Traffic – People in your target audience who have never heard of your business.

Conversion Rate Optimization (CRO) – The process which increasing the number of people who take a specific action on your site.

Core Offer (CO) – You’re flagship offer in a sales funnel.

Cost Per Click (CPC)  – The amount you pay a publisher each time one of your ads is clicked.

Cost Per Lead (CPL)  – An advertising pricing model where the advertiser is charged for each lead generated from the ad.

Customer Lifetime Value (CLV) – The forecast of total profit that a company can expect to earn from one customer throughout the lifetime of their relationship.

Finally Customer Relation Management (CRM) –  software that is designed to help businesses automate and synchronize sales, marketing, customer service, and technical support.

If you need any help with measuring and optimising your performance, or in mobile friendly website design, then please get in contact with us here at Network Intellect.

This article was posted by



Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu