Your Online Marketing Budget
As it’s coming to the end of the finical year most business may look at their books and decide whether they can cut costs.
A survey by Google reports that most marketing agencies in the UK state the main reason clients stop their PPC campaigns is due to lack of marketing budget. Most business will look at their market budget as the best way to cut cost. But is this the best option or the easiest option? Network Intellect thinks it is most probable the latter.
This presumption is based on research that suggests you may be looking at cutting your online marketing budget, but your competitors are not. The research predicts that online marketing spend will grow by 7.2% this year.
This research suggests that your plans to retrench, slash budgets and wait for things to pick up again may not be a good idea. Why I hear you ask? Your competitors will seize this opportunity to bid for greater marketing share.
This is even documented historically in the great depression when Kellogg (the dry cereal provider) swam against the tide and maintained advertising throughout while its competitor Post opted to wait for the economic crisis to recover. Kellogg then became the market leader of the next half-century!
Online advertising provides superior advantages that Kellogg’s did not have back in the 1930s. These would be accountability, strong ROI and access to customers as they make purchases online. For more information on Pay Per Click, please take a look at Network Intellects PPC Service.