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Nike’s beat Adidas

Nike’s beat Adidas. Did you check Nike refreshed product pages on ecommerce store? There are stunning. Nike’s new product photography layout is fantastic. They present product from every angle.

Also, autoplaying video is part of the image tiling. Nike definitely know what the users like. Changes in text does make things a more transparent. Pictures are much more clear.

Nike’s beat Adidas

Also, new product pages show all the size options upfront in a chunky table. Those that are out of stock are greyed out. Product reviews and rating summary are removed from top of the page. It was just a distraction for users.

‘Add to cart’ becomes ‘add to bag’

“Share your look” section is a real hit. Great for social proof and super boost on social media. The ‘add to bag’ button is now below the fold, indicating Nike is confident that users will scroll. ‘Add to bag’ instead of ‘add to cart’ make users more comfortable.

It may be that Nike has tested the two phrases and found ‘add to bag’ converts better.

Also, Nike product pages translate on to mobile.

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

 

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