New Year’s Resolution: Launch A Microsite
A microsite is a separate single web page from the main site homepage. This is a great way of trying new ideas and can make an innovative way to promote what you have to offer!
And what time is better for new ideas than the new year? It is a fantastic opportunity to grow your business and test new ideas. And doing this in the form of a microsite give you a blank canvas to build upon.
If you are unsure of what a microsite actually is, here is an explanation: A single web page (or cluster of pages) separate from the main homepage. These sometimes have their own subdomains. They are often used for promotions.
Launching a microsite takes less time than you might think
You will know that building a whole website from scratch is a long and complex process. From logins to image optimization, your web developer has to build everything individually from nothing. Thankfully, this is not the case with a microsite! Most settings on your main site will carry over to the new microsite, so only the content and functionality needs building. So, if you can prepare and provide all the specifications right away, this could be created and ready to launch in a matter of days to weeks.
Focus your audience on what they want
Because your microsite will be so easy to create, you can be very specific with the content you create. Then, you can target specific audiences who are more likely to want what your page is offering.
They do not need to be permenant
You can create a microsite that will only be around for a month. One short term use might be in the build up to Christmas or Black Friday. Here, you could advertise all the fantastic deals or gift ideas you have to offer. You could get creative with a fun chatbot that suggests gifts. But this will only be useful for a seasonal periods, so only needs to be around for 1 or 2 months at a time.