New Visual Search
In the last couple of years, visual search has come into new prestige. Thanks to Pinterest and Bing. They developed into serious contenders in the visual search market.
Many people working on developing new visual search methods.
The process will take place over a much longer time period but marketers are already very exciting.
Google Goggles allowed users of Android smartphones to identify labels and landmarks in the physical world. Also, Google Goggles helped identify product labels and barcodes that would allow users to search online for similar products. The Google Goggles app is still around on Android.
CamFind is a mobile app. It is well know for very impressive rate of accuracy. Pinterest launched in 2012. It was very popular with young-to-middle-aged women. With the time Bing has pipped Pinterest to the post by introducing visual searching with a smartphone camera to its native iOS app.
Ecommerce is a natural application for visual search. Pinterest’s advances in visual search also serve the ecommerce side of the platform. New visual technology becomes more accurate and increasingly widespread as time goes on. There are different opportunities to go forward and a lots of potentials.
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