New Apple App Store Ads
New Apple App Store Ads. There is truly a great number of ways to advertise today.
Almost all major websites have some means to serve ads to visitors. Apple, one of the biggest brands in the world, is not missing out on this possibility and is launching search ads. They will show within its successful app store (America initially).
New Apple App Store Ads News
Apple had attempted to take advantage of mobile advertising opportunities with Apple iAd. It has moved away from. Apple has its own search services which it attempted to exploit for direct advertising via its own ad platform. (iAd) in a similar way to how Google provides search services and adverts through its own advertising platform, AdWords.
iAd was not very successful. Now the company has changed strategy and recognised their core competitiveness comes from the overall quality of experience users have, and being bombarded with ads was counterproductive. Apple gets its profit from its hardware and software. Whereas companies like Google get it primarily from its advanced advertising platforms.
Unfortunately for Apple, it wasn’t able to displace Google effectively in this. It has responded to its user base and retained the premium value of owning an Apple smart phone, with loyal customers locked into purchasing aps and services, as well as hardware which is still profitable to the company. This small return to mobile advertising is not particularly intrusive and should generate a reasonable revenue for the company, considering that the app store can easily generate 8 million downloads a day and the figure is rising sharply, so it would have been madness to ignore that kind of real estate. It could be a good option to look out for if you are seeking new areas to advertise in.