Mobile Messaging and Revenue Channel
Mobile messaging will be new important revenue channel very soon. Email inboxes are full with work messages, communication with everyone, and appointment reminders. It’s pretty easy for branded messaging to get lost in spams, promotions etc.
Viewer are asking the brands to just text them everything from sale notifications to shipping information. It is new trend at the moment.
But chances are that it can become the most important revenue channel soon. Especially that most cell phone plans come with unlimited messaging offer. Many consumers prefer to text than communicate by form. Text messaging is more personal than email. Also, texting is easy and fun.
According to MailChimp, only around 19% of emails are getting opened, but the open rate for text messages is around 99%.
Mobile Messaging tips:
- Firstly, personalisation, text should feel personal.
- Secondly, think about purpose. According to research from Attentive, 96.6% of customers who have opted in to branded text messaging are interested in receiving shipping information.
- also, define clear goals, expectations. Plan for measuring data.
- grow your subscribers list. It is worth to create new campaign for new subscribers with a welcome offer.