Mobile Internet Usage Now Exceeds Desktop
Mobile Internet Popularity Soars
internet has reached a milestone! Worldwide Internet usage on Mobile phones has for the first time exceeded desktops.
StatCounter has generated the data. However, the ‘mobile’ usage combines both tablets and mobiles.
Country by country there is still a big difference. UK and American internet usage is still dominated by desktops although the gap is narrowing rapidly.
UK Desktop share is currently 55%. Developing countries have driven the huge increase in mobiles where mobile phones are more commonplace than desktops. India for example has 75% of internet usage on mobiles.
It Wont Be Long Until UK Catches Up
Based on the trends in the UK and America, mobile and tablet usage should overtake desktop sometime in mid to late 2017.
This being said, from an ecommerce perspective the implications are more complicated. Directed purchasing enquires are still being made on desktops, wheras a lot of live streaming and local searches are being conducted on mobiles.
In conclusion small businesses and enterprises definitely will need a mobile strategy to take advantage of this new space. A mobile strategy should totally compliment any existing strategies. The first step is a responsive website that views correctly or AMP (Accelerated Mobile Pages) websites.
Tailor your marketing activities to different devices and monitor for performance.
Mobiles have a different dynamic. The type of purchasing decision can be different. Mobile phones are still not very popular ways to make big purchases. This is quite possibly because these often involve a bit of research. If many competitors sites dont display easily on a mobile the user may feels they get a better picture of the best choices on a desktop.
However they are excellent if you want to reach local traffic and draw it to your store or service, and so dedicated mobile campaigns are a great idea.
Mobile Optimised AdWords Campaigns
So go for ‘call only’ or message campaigns to take advantage of this. If you are advertising on Google local campaigns also give you opportunities on the Google Map space, as does having a MyBusiness account, which establishes to Google your location.
Build a good mobile website and it will tend to rank higher on organic searches for local enquiries.
If you need any help with increasing your mobile or search performance or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect. Please get in contact with us here at Network Intellect.