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Mobile Email 2014 Trends

Back in 2012 Email was a major online activity and 91% of users used email daily, and spent a large proportion of online time on it.

Throughout 2013 its remained a very important media and has exceptional value in terms of return on investment in the region of 40 to 1, with no sign of users loosing faith in the technology.

One of the evolving trends of marketing is towards emails being accessed on mobiles and tablets rather than desktops, which is entirely predictable. E-mails remains a favored means of trusted communication with a comparatively good open and conversion rate.

90% of smartphone owners access the same email account on mobile and desktop. ExactTarget – “The 2012 channel preference survey” (2012)

Daily we spend 9 minutes on email via a mobile device, that is 7,6% of the total 119 minutes we use our phone per day. O2 – “Mobile life report” UK (2013)

Mobile email opens have grown with 21% in 2013, from 43% in Jan to 51% in December. Litmus –”E-mail Analytics” (Jan 2014)

More e-mail is read Mobile than on a desktop email client. Stats say 51% of e-mail is now opened on a mobile device Litmus –”E-mail Analytics” (Jan 2014)

Source

If you need any help with increasing your email marketing, then please get in contact with us here at Network Intellect.

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