Mobile De-Rankings by Google – What To Watch Out For
Mobile De-Rankings by Google
Google applies different rules for how it ranks your site depending on whether you are searching from a mobile or from a desktop.
As a result a site can rank highly on desktop search but terribly on mobile.
What are the causes for this?
If the user experience on the mobile is considered bad by Google, it will rank it differently on mobile searches. Top of the list of sins that can cause this is having a type of website that redirects you to mobile specific pages when you land on the site through a mobile. In this case the website detects the mobile user and it redirects them to the mobile site. If these redirects are faulty, that will land you a demotion. Google trawls the site periodically and during this exam it finds these broken links and that is applied to Google’s valuation of your site, affecting its future rankings on mobile searches.
Such redirects also can land you on a page that doesn’t contain the indicated content in the search result. This is a very bad user experience.
So what’s the best solution? Google already makes it clear that they like all sites to be so-called Responsive or Adaptive designs that don’t use redirects. These will not be harmfully penalised on mobile search and in fact a well designed Responsive site can improve rankings on both desktop and mobile. If you use a redirecting solution with a mobile specialised website, make sure you maintain it to a high standard and use the right coding for the redirection. Website maintenance is made that much more tricky by duplicating sites.
If you need any help with optimising or building your website, then please get in contact with us here at Network Intellect.