Mobile Advertising the iPad
Mobile Advertising the iPad. After this week’s much hyped and eagerly anticipated launch of Apple’s iPad, I began to question what kind of impact this would have on the growth of mobile marketing.
The first question which came to mind was:
‘is the iPad a big mobile device or a is it a stripped down PC?’
The CEO of leading mobile advertising provider suggests the former is true. He implying in the process that the Apple iPad could be monumental for the advertising market.
Mobile Advertising & the iPad
The volume of global mobile advertising grew last year by 41%.
It has been reported that:
- 8 out of 10 brands implementing mobile marketing campaigns don’t know how they are performing. It is due to a lack of analytics. Lack of monitoring on regular basis.
It’s essential that companies use mobile marketing analytics systems.It will help to obtain critical data such as ROI and cost per actions.
As the opportunities for mobile advertising have been expanded considerably by the unveiling of the iPad.
Also, It’s important that companies are given the chance to spend their marketing budgets on mobile avenues with confidence.
So the sooner they employ reliable advertising analytics systems, the better! It will be extremly beneficial.