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Misconception of Facebook Ads

Advertising on Facebook help to get website traffic and users. Many of beliefs are myths which were crushed by my campaigns’ results.

 

Misconception of Facebook Ads:

  • Firstly, marketers need to reach exactly those users who are most likely to be interested in offer. Unfortunately this strategy does not always lead to the best results. Laser targeting can help to reach audience who are likely to be interested. They are not always those who are convert.
  • Secondly, there is not possibilities for B2B marketers on Facebook.
  • also, you should use smiling people in your ads because people respond to happy people. Image should therefore stand out and instantly spark an interest in the people who see it.
  • you need to invest in getting page likes. Likes not necessarily equal conversions. Focus on using Facebook ads to reach your real goals.
  • Retargeting your website visitors is always right. Always try to segment your site visitors into different custom audiences, and target them in different ad sets.
  • Right side ads are not effective. It is not true. They can be extremely effective but only when separated into a different ad set.
  • Relevance score is the most important metric. It is clearly not true. Advertisers should focus on is your end results: your cost per acquired user and ROI.

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

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