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Microsofts New Direction with MSN 2.0

Under new SEO Satya Nadella, MSN is refocusing it’s efforts towards relaunching MSN as a cloud, mobile centered experience, wrapping together various products into a more integrated experience. The project has a number of partners involved already, including Sony Mobile who will be advertising extensively on the relaunched service. Lexus, Virgin and Citroen. MSN will provide new advertising opportunities.road-sign-64060_640

Microsoft will be rolling out to over 400 million users. The new MSN is built for Windows and Android phones.

According to their blog,

“The new MSN is completely built from the ground up on Azure to provide massive, cost-effective scale (with more than 30,000 Azure cores for serving and 100 Terabytes of storage), reliability, and ongoing agility for a cloud-first, mobile-first world. Every single line of code was re-written to ensure that you have one consistent experience regardless of whether you are accessing your stocks in MSN Money, your favorite sports teams in MSN Sports, or your recipe collections in MSN Food & Drink. All of those experiences will always be with you across your devices.

The new MSN provides a global, comprehensive perspective from thousands of worldwide, authoritative sources across 11 categories. It’s simple to personalize what you want to see based on your interests. In the coming months, we will release a suite of MSN apps across iOS and Android to complement today’s release of the Windows and Windows Phone apps. You only need to set your favorites once, and your preferences will be connected across MSN, Cortana, Bing and other Microsoft experiences…..”

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