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Microsoft Launches Pinterest Rival Socl

Microsoft has launched a new social network called Socl, which is similar to Pinterest.

The company had been testing the new social network with a small group of users made up of Microsoft employees and students, but has now put it into public beta and made it available to anyone who has a Facebook or Microsoft account.

Socl (pronounced ‘Social’), appears to have had a redesign since its initial appearance back in May, with a stronger focus on images. While some might dismiss it as another attempt to grab a slice of the Facebook action, it now bears a stronger resemblance to Pinterest.

In the redesigned site, if you head to the Home page you will be shown a collage of photos from users you follow and those commenting on subjects you’re interested in.


Creating a post is the big innovation. You start not by hitting a simple ‘create post’ button, as is usually the case, but by typing a search term. Powered by Bing, a blank post is then created for you with related resources listed along the right hand side of the page.

You can then click on these images, videos, and Amazon listings etc. and add them to your collage. You can also add links, images and other materials to other people’s posts.

Microsoft describes Socl as “a service where people connect over shared interests.” This highlights the fact that this it is not a quick way to communicate with your buddies and family, but a way to engage with those with the same tastes as you.

Contact us at Network Intellect if you would like to maximise the effectiveness of your social media strategy.

 

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