Three reasons you should launch Microsites in 2019:
Microsites are a single web page separate from the company homepage. A microsite generally has its own domain, but can also exist as a subdomain. they’re a great launchpad for new ideas and creativity. When big brands want to create temporary campaigns, they can create innovative microsites to drive highly specific traffic. According to Forrester, microsites work! In fact, they can be up to 4 times more effective than traditional campaigns.
Launching a microsite in days:
A microsite is a focused, simple experience that’s easy to navigate and easy to build.
Even though a food company website provides a nice look at their company as a whole, it doesn’t offer much opportunity for interactivity and fun. When the company wanted user-generated content, they created a “fruit and veggie takeover” microsite around the hashtag #URWhatUPost. Fans could tag healthy food choices on social media on a temporary microsite, which only existed for a week.
Microsites allow you to get specific:
Microsite really helps a company to be creative with messaging a target specific audience. A company website really needs to be focused on anyone who might stop by, but a microsite can be much more niche.
And they don’t have to be forever:
A microsite doesn’t have to be a long-term commitment. Microsite is perfect for one-off or seasonal campaigns. The holidays are a great time for microsites, many companies release limited-time products or campaigns created to increase their business.
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