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Microsite usage in marketing 2019

Microsite usage in marketing 2019

What is microsite? A microsite is a single web page separate from the company homepage. The microsite has its domain, and it can exist also as a subdomain. Since microsite usage does not exist on the company home page. They are great launched for new ideas and creativity. The big brand companies, create microsite temporary usage, for example, holiday promotions, pulling traffic from the company’s main site. launching a microsite takes a matter of days. Building a new website is a long process. A microsite, however, is a focused, simple experience that’s easy to operate and easy to build.

A microsite is a subsite. microsite is not a landing page. Microsites provide the site buyer with complete authority over design. That allows them to tie the microsite in with the visual presentation of the marketing material that the company is using on the allied campaign. Microsite acts as an internal cleaner on the company websites. Generally, microsite confuses users, Quickly the design is changed, navigation has changed, and there is often no clear way back. In short, it breaks every principle of good user interface design.

The cost of microsite would depend on creating content. If the microsite’s content were to convert a part of the corporate site, then the costs of design and build would be reduced. Not the creating design, and running the microsite, also the maintenance. Updating their corporate website was at the top of their schedule. However, what about the microsites they ran? Each had a different design and different underlying technology. microsites are so easy to build, companies can get creative with their messaging and target really specific audiences. The holidays are a great time for microsites since many businesses release limited-time products or campaigns produced especially for the season.

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