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How to measure marketing data

How to measure marketing data

Firstly, all marketers want to save money, save time and increase the efficacy of what they’re doing. Fospha’s chief data science officer and senior expert on digital marketing knows how to better measure and approach marketing data. A marketing attribution technology provider that builds mixed marketing models to power CDPS (customer data platforms). In business, there’s a marketing team, CRM team, sales team, and others. All of these teams are trying to take credit for anyone conversion. However, marketing measurement is about so much more than simply identifying the one single touchpoint before a customer converts.

To measure marketing data, there are three main steps:
1. Connect the data
2. Automate integrations
3. Have some actionable measurement.

Actionable recommendations

The actionable recommendations are based on three critical components. Customer data, online data, and offline data. Once it’s processed, you then need to work out key identifiers and make recommendations based on those.

From small to big

In business the success won’t come in overnight. Therefore, find something useful and valuable. Next look to change this as required, before trying anything else. However, the tide is turning, and the best marketers are starting to use machine learning prospective of any one customer. In other words, machine learning algorithms might be able to find a link between the two that hadn’t been previously considered.

collecting customer data

By over focusing on data, marketers sometimes forget that they’re actually trying to talk to the customer. Marketing is not about reaching goals. It’s all about reaching customers on an individual and personal level. However, Fospha approaches everything from a customer first approach. Initially, looking at how the customer behaves. Secondly at what their customer journeys are like. Then working backwards from there.

To know more about the measuring marketing data details contact us now.

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