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Marketing Metrics for Beginners

It is very easy to get overwhelmed with the number of marketing metrics. Metrics have great potential to offer. All new business owners should analyse at least the most important of them.

 

Consequently, every new start-up owner should get familiar with:

  • Web taffic: what kind and where is coming from? It one of the most important measures that startup owners should be analysing. Increased web traffic generally equals increased sales and revenue. It is worth investigating how much traffic comes from paid traffic, organic, social media, email etc.
  • Keyword ranking: choosing appropriate keywords is very important.
  • Social media reach and shares. Which channels are driving engagement? Monitoring social media determine if you’re using the platforms to your benefits.
  • where your leads (customers) are coming from?
  • Return on investment. ROI. Is the money you’re putting into your business generating enough profit to make your efforts worth it, or are you losing money?
  • Returning visitors. Along with leads and ROI, the number of returning visitors to your site is directly linked to profits.
  • Email performance and conversion rate. Monitor call-to-action in your email campaign
  • CTR (Click-through rate)
  • Pageviews and landing page conversion rate

If you need any help with increasing your digital activities or more tips on your SEO strategy or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect. Please get in contact with us here at Network Intellect.

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