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Marketing Fairy Tales and Misconceptions

What are the most popular marketing fairy tales and misconceptions? There is a lots myths around certain issues. Below are just the most general.

  • “Good Products don’t need publicity”. Unfortunatelly, if marketers don’t put time and budget behind the products they wont see results.
  • “We need only PR when we are in trouble”. Effective, positive marketing is needed all the time not only in crises.
  • ” There is no point in big placment sites. They no longer link.” News networks have dramatically cut back on their linking habits. Journalists are either explicitly told not to link, or a web filter simply strips any link additions out, or adds a no follow tag. Mainstream titles featuring your content should always be a goal. They are important because of brand awareness aspect. Also,  they have great SEO values and influence presitge of the company.
  • “Not all types of business can benefit from content marketing “Whether you’re working in the food industry, the electric industry or even the industrial drone industry (yes that’s a thing) if you’re seeing a competitor dominate SERPs you can guess they’re probably carrying out content marketing.
  • “You cant be artistic when working with brand”. There have been plenty of examples which support the reality that creativity is very important.

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

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