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Marketing Automation Activities Tips

Marketing automation activities should boost revenues and improve customers experience. It is software platform that allows marketers to automate repetitive tasks. Also, they can create triggered events for digital channels and send the right communication at the right time.

Automation software enables organisations to deliver more intelligent and impactful messages to the customers.

 

They allows better understanding of clients needs at a given moment.

  • Firstly, landing pages are very important. According to data from KissMetrics, 96% of your site visitors are not ready to buy.
  • According to Hank: “A conversion happens when the relevance, motivation, value proposition and offer are greater than the friction and anxiety associated with your landing page.”
  • Emails, social, PPC are looking for the best answer what drive people to landing pages?
  • According to The Annuitas Group, nurtured leads make 47% larger purchases than non-nurtured ones.
  •  79% of marketing leads never convert to sales. ‘Lack of lead nurturing’ cited as a common cause for poor performance.
  • Finally, marketing automation software should enable you to create segments easily based on a plethora of different data points relating, for example, to the CRM and web browsing data you hold on prospects and customers.

If you need any help with Social Media, or in Analytics then please get in contact with us here at Network Intellect.

 

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