Marketing and IT Characteristics
Marketing and IT shows some significant differences in a few important aspects. Business professionals are four times less likely to regard their communications infrastructure as ‘cutting edge’.
Most of all, Can head technology work effectively with marketing department together?
Union between these two important sectors could be very positive and beneficial. Experts have fundamentally different views on their organization’s priorities.
Information Technology department builds things that scale and last. Business people stress about increasing: revenues and customer retention.
It put pressure on upgrade technology and data security. This is the most important aspect for them.
IT professionals that lock too much down may reduce the impact of marketing to keep up with the competition and shifting customer expectations.
Firstly, “There is nothing fundamentally different between marketing and IT,” says David Chan, director of the Centre for Information Leadership at City University London.
Secondly, “It is about the culture of the organisation. If the departments work together, you shouldn’t.”
In conclusion, everybody try to find a new way to make these 2 sectors more effectively work together.