Contact Us

Measure and manage data in marketing technology

Measure and manage data in marketing technology

Measure and manage data in marketing technology? Collecting data from consumers or other organizations is now under very strict rules and private matters. Data affects so much of what matters to marketers today, from deliverability to read rates to avoiding unsubscribes. The part of a modern marketer’s job involves knowing and managing customer data. It’s ever extra important that you take the responsibility of guarding data and guaranteeing customers’ data privacy.

But, it is not much easy to manage data in marketing technology. An estimated 2.5 quintillion of data is created every single day. Its a really very big number. All of us who do anything online engage in creating this huge amount of data every single day. Unfortunately, many marketers, are not using this huge amount of data in technology platforms.

This data can meaningful only if we make it useful. The partners who simplify complexity, connect fragmented parts and combine with what you already have.  It’s better to find a partner who can help you to show the way of what they are actually doing.  In the new technology, marketers add their stack with a whole new set of data points.

Today’s marketing business is already driven by data. how the data is used, and which data is used ranges considerably across productions and teams, and is mostly dependant on organizational intentions. If you need growth in business, it’s important to show their dedication to protecting the privacy of their consumers. At the same time giving a good customer experience to customers. Marketing measurements should not restrict your work, instead of it a restraint on your work.

For more information contact us now.

This article was posted by



Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu