Making Facebook PPC Pay Well on Mobile & Video
Although it is certainly true that Facebook is quite user friendly to marketers, doing social media right isn’t that easy for everyone.
But the platform continues to roll out new options and ad formats which play well to social media interaction. You should definitely look into this to gain improved results.
Extra Video Options
First off, It has released a new video option. Facebook Watch is a new platform that provides video content and shows like Youtube. Again, you can create videos to advertise on this platform.
Tip – Design
Facebook’s best practice is to design video ads specifically for Facebook. A large proportion of videos are played with the sound muted. And mobiles are a main device on which they are viewed. You don’t need long videos, they can be under 10 seconds and quirky is usually better and easier to do.
Great Mobile Focused Ad Options
With mobile being the most important channel now on Facebook, that also has a new option for static ads – Collection Ads.
This is a great idea – click on a Collection Ad and you get a a collection of individual products (up to 50) hosted within Face just like a slick catalogue, and if they tap on a particular product they go direct to that products page on your website.
Carousel Ads are also very cool if you have a story to tell or a variety of products – the user can click through the carousel loop or swipe it on mobiles.
Facebook interactions are all about charisma and attention –